Promoting Knowledge Sharing Through Self Efficacy, Job Satisfaction, and Organizational Citizenship Behavior: an empirical study in Minimarkets

Abstract

This research investigates how self-efficacy, job satisfaction, and organizational citizenship behaviour (OCB) influence knowledge sharing behavior among minimarket employees in the Sarijadi area of Bandung City. A survey questionnaire measuring self-efficacy, job satisfaction, OCB, and knowledge sharing was administered to 159 full-time employees. After carefully testing the scale's reliability, multiple regression was used to test the hypotheses. Path analysis was employed for statistical analysis. The research findings indicate that the relationships between self-efficacy and OCB, self-efficacy and knowledge sharing, and job satisfaction and knowledge sharing are significant, as is the relationship between OCB and knowledge sharing. However, the relationship between job satisfaction and OCB is not significant.